MEDIA: Gay mag seeks mass audience,

Windwood Limited, the UK’s biggest publisher of gay freesheets, is considering launching its first monthly glossy paid-for title to take advantage of softening attitudes to homosexuality.

Windwood Limited, the UK’s biggest publisher of gay freesheets, is

considering launching its first monthly glossy paid-for title to take

advantage of softening attitudes to homosexuality.



The title would be aimed at what is being referred to as the growing

‘queer’ market, that is, the lifestyle market enjoyed by both

heterosexual and homosexuals. Editorial content in such a magazine would

be enjoyed by both, without being inherently homosexual in content.



Windwood, which publishes the Pink Paper, is just one of many publishers

understood to be examining the potential of this market. IPC is also

believed to have a men’s lifestyle magazine on the drawing board which

may target gays.



Pink Paper managing editor Roger Goode said that the steady sales growth

of glossy magazines like Attitude and even Loaded are fuelling hope that

the ‘queer’ market could be a new and profitable niche for publishers.



Northern and Shell launched Attitude as a bi-monthly in March last year

to bridge the gap between style magazines such as GQ and Esquire and the

overtly gay titles.



Windwood’s plans to consider a monthly paid-for title coincide with a

revamp this week of its ten-year old gay freesheet the Pink One which is

moving from being a campaigning newsletter for gay people’s rights to a

lifestyle newspaper.



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