NHS Salford rolls out swine flu awareness PR drive

Health bosses are launching a major publicity blitz to further reassure residents in Salford that swine flu is beatable.

Awareness: Salford launch swine flu campaign
Awareness: Salford launch swine flu campaign

The move comes as latest figures for antivirals distributed across the City show a drop from last week's peak of 1048 to 988. However, health experts are expecting an autumnal rise in cases as the weather turns and schools return.

Throughout this week, a team of ‘Swine Flu Busters' will be hitting the streets distributing packets of NHS Salford branded tissues to remind people to Catch It, Bin It, Kill It.  NHS Salford CEO Mike Burrows has been leading the way at Salford Central railway station.  

On Tuesday, NHS Salford will host a meeting with representatives of the third sector and vulnerable communities in Salford to ensure that messages on swine flu are getting through. While on Wednesday, research carried out by Ipso Mori will reveal how well Salfordians are responding to the H1N1 campaign messages.  The campaign is also backed by bus advertising and BBC Manchester & Manchester Evening News is covering it, while the Salford Advertiser trailed the campaign last week.

NHS Salford head of marketing and communications Karl Brookes said: ‘The vast majority of Swine Flu cases in Salford and across the country have been relatively mild. We're hoping the publicity drive will further reassure residents in Salford that we're working hard to protect their health.'

He added: ‘Cases may well rise in autumn come the turn of weather and return of schools but of course people can still take sensible precautions like washing your hands to help prevent the spread of flu.'


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