NEWS: Clubland drag queen Miss Kimberly ...

Clubland drag queen Miss Kimberly is the focus of the PR campaign to launch Tennent’s Super Ice lager. Created by Bass Brewers’ agency Paragon Communications, the campaign uses the strapline ‘more to it than meets the eye’. The agency, which already handles a host of Bass brands, plans a national press launch, consumer promotions and a series of club PAs throughout the early summer by Miss Kimberly in an effort to catch the attention of 18-30 year old drinkers

Clubland drag queen Miss Kimberly is the focus of the PR campaign to

launch Tennent’s Super Ice lager. Created by Bass Brewers’ agency

Paragon Communications, the campaign uses the strapline ‘more to it than

meets the eye’. The agency, which already handles a host of Bass brands,

plans a national press launch, consumer promotions and a series of club

PAs throughout the early summer by Miss Kimberly in an effort to catch

the attention of 18-30 year old drinkers



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