NEWS: Allied Domecq hands its PR to Financial Dynamics

Allied Domecq, the spirits to pubs group, has ended its five year relationship with Cardew and Co and appointed Financial Dynamics as its City PR consultancy.

Allied Domecq, the spirits to pubs group, has ended its five year

relationship with Cardew and Co and appointed Financial Dynamics as its

City PR consultancy.



The appointment follows talks between the company and at least three

financial agencies, including Financial Dynamics, at the end of last

year (PR Week, 19 January). The account is thought to be worth around

pounds 90,000 in annual fees.



Director of corporate affairs Tony Pratt explained that Allied Domecq

wanted an agency with an international capability to support its move

into the global drinks market.



‘We felt we needed to move to a larger consultancy because we expect to

have a higher profile internationally,’ he said. ‘Having had an

excellent relationship with Cardew and Co it was obviously disappointing

to part company.’



He said the new hiring was not related to market rumours that Allied

Domecq is about to sell off its 50 per cent stake in troubled brewer

Carlsberg-Tetley. ‘The change is not related to any business decisions,’

said Pratt.



Cardew and Co has held the Allied Domecq account since the agency was

founded in 1991. Director Jasper Archer worked with the company for ten

years, having brought the account with him from Grandfield and Charles

Barker before that.



‘I’m naturally disappointed, but at the end of the day we have shared

some exciting times and wish the company well,’ said Archer. ‘There are

no sour grapes. You win some and you lose some.’



Reporting to Tony Pratt, FD’s brief covers relations with the financial

press, sector analysts and investors, working with corporate

communications manager Michael Crofts and investor relations manager Jo

Doran. The four-strong account team will be led by chief executive Nick

Miles and director David Bick.



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