NEWS: DPA beats off rivals for Europe Online contract

On-line information service provider Europe Online UK, which launches this month, has appointed DPA Corporate Communications to handle its press and PR as part of a pounds 1 million marketing campaign.

On-line information service provider Europe Online UK, which launches

this month, has appointed DPA Corporate Communications to handle its

press and PR as part of a pounds 1 million marketing campaign.



The Guildford-based agency won the account last week after pitching

against incumbent agency Burson-Marsteller and Infopress.



Europe Online, which includes ATT and Pearson among its shareholders,

provides services such as business and financial news, arts and leisure

information and home shopping via the internet.



Chris Casburn, Europe Online sales and marketing director, said that the

PR push, which is intended to complement an on-going advertising and

direct mail campaign, would concentrate mainly on consumer media.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in