Argyll PR has lost its account with computer hardware company Pyramid
Technology after three years to A Plus.
The firm, which provides enterprise servers for corporate clients
including Somerfield, Dixons, and Do It All, asked Argyll to repitch for
the account last month against A Plus but decided to appoint the rival
Although A Plus has not previously worked for Pyramid, it does have a
long standing relationship with Informix, which makes databases and
other information tools that run on Pyramid servers.
The agency has been briefed to position the company as a lead supplier
in the computer hardware market through a programme of media relations
and contacts with industry analysts.
‘They are moving into a new area of technology and that needs to be
explained,’ said A Plus director Jonathan Simnett. ‘It is also a
company that is improving after going through some bad times and there
is an interesting story to tell.’