Former Department of Transport head of information Martin Helm joined
public affairs transport specialist The Waterfront Partnership this week
with a brief to build the firm’s media relations expertise.
Helm, who quit as head of the DoT’s 37-strong press and information team
and media advisor to the Secretary of State in December, will front the
new public and media relations division as Waterfront’s PR director.
The ex-Press Association journalist will work alongside deputy managing
director Iain Dale advising Waterfront’s transport clients which include
the Airports Policy Consortium and South West Trains.
Dale, who set up the company with chairman Nicholas Finney in 1990, said
he hoped the new service would plug a gap in the market by offering
clients a ‘one-stop shop consultancy’. ‘Several of our clients have
needed specialist media relations advice and we felt no other PR agency
offered this,’ said Dale.
The ten-strong agency provides strategic transport advice on industry
and labour reforms, government and political lobbying, private finance
and conference organisation.
Commenting on his new role Helm said: ‘Working in the DoT gave me a
fascinating insight into the challenges the industry is going to face in
the next decade.’
‘Ever growing commercial pressures and challenges, private finance
schemes, concerns about the environment, the EU and a growing spotlight
on public transport will focus people’s attention for a long time to
Helm was replaced by David McMillan as the DoT’s head of information.