NEWS: Helm to take the PR wheel at Waterfront

Former Department of Transport head of information Martin Helm joined public affairs transport specialist The Waterfront Partnership this week with a brief to build the firm’s media relations expertise.

Former Department of Transport head of information Martin Helm joined

public affairs transport specialist The Waterfront Partnership this week

with a brief to build the firm’s media relations expertise.



Helm, who quit as head of the DoT’s 37-strong press and information team

and media advisor to the Secretary of State in December, will front the

new public and media relations division as Waterfront’s PR director.



The ex-Press Association journalist will work alongside deputy managing

director Iain Dale advising Waterfront’s transport clients which include

the Airports Policy Consortium and South West Trains.



Dale, who set up the company with chairman Nicholas Finney in 1990, said

he hoped the new service would plug a gap in the market by offering

clients a ‘one-stop shop consultancy’. ‘Several of our clients have

needed specialist media relations advice and we felt no other PR agency

offered this,’ said Dale.



The ten-strong agency provides strategic transport advice on industry

and labour reforms, government and political lobbying, private finance

and conference organisation.



Commenting on his new role Helm said: ‘Working in the DoT gave me a

fascinating insight into the challenges the industry is going to face in

the next decade.’



‘Ever growing commercial pressures and challenges, private finance

schemes, concerns about the environment, the EU and a growing spotlight

on public transport will focus people’s attention for a long time to

come.’



Helm was replaced by David McMillan as the DoT’s head of information.



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