NEWS: BMC in agency hunt to expand European PR role

Bogard Communications has stepped down from its pounds 50,000 plus account with software house BMC Software after two years, leaving the firm temporarily without a PR agency in the UK.

Bogard Communications has stepped down from its pounds 50,000 plus

account with software house BMC Software after two years, leaving the

firm temporarily without a PR agency in the UK.



The company, which makes data management applications, invited Bogard to

repitch early in March to handle an enlarged pan-European brief, but

Bogard declined the offer and finished working for its client at the end

of last month.



BMC is now seeking a replacement and at the same time is reviewing its

PR support in the rest of Europe.



‘We were reasonable happy with the activity we had so far, but we felt

the need to expand our PR role across Europe,’ said European marketing

director Andy Smith.



Apart from the UK, BMC retains PR consultancies in Denmark, France and

Holland but is also looking for support in Germany, Italy, Spain and

Belgium, where the company set up shop earlier this year.



Smith revealed that he had already asked several UK agencies to take on

the PR activity across Europe and fill the gap left by Bogard, but

declined to say whether he was looking for an international agency or an

independent firm linked to a network.



‘I’m leaving that to the agencies concerned to see how they can manage

things,’ he said.



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