Pepsi’s PR agency Freud Communications this week masterminded the switch
to a new look blue can. All 60 agency staff pitched in to fly hundreds
of journalists, Andre Agassi and Cindy Crawford into Gatwick to unveil a
new TV ad campaign and a blue Concorde. The Daily Mirror was also
printed on blue paper. The stunt took nine months to plan and cost a
whopping pounds 6 million.