Everyone knows how tirelessly the IPR has worked over the years in a
thankless crusade to spread the good news about PR around the globe.
Now it looks as if its efforts are finally paying off, although the
message may still need a little fine tuning.
Winging its way around the world, the IPR members’ handbook has turned
up in Uganda, prompting some enthusiastic letters to Munro & Forster
associate director Penny Clifton.
‘I’ve had three letters so far from people asking me to sponsor their
education or help them in their careers,’ explains Penny.
‘They are addressed to my home and tell me all about their life
histories, families and schooling, but they have nothing to do with
public relations. I have no idea why they have written to me.’
She modestly refutes the suggestion that this might be because of Munro
& Forster’s sensitive handling of sponsorship campaigns: ‘I presume they
just take a pin to the page and write to the first name on the list.’
And will she be responding to these polite requests for assistance? ‘I’m
not sure what to do with them,’ says Penny. ‘At the moment they are
still in the pending tray along with all the others.’
