There’s nothing like press coverage to get prospective clients queuing
up at the door.
Unfortunately for London-based consultancy Addition PR, it is having to
turn many potential ‘clients’ away from its door.
Unbeknown to Addition, the firm has a doppleganger in the form of
Additions, an innovative dating agency offering extra-marital couplings
for clients who want a little bit of spice in life.
Ever since an article on extra-marital dating mentioned the agency in a
national newspaper five months ago, Addition PR has been flooded with
calls from gentlemen wanting to be ‘fixed up with someone’.
‘It’s been literally jamming the switchboard,’ explains director Hilary
Sutcliffe, a little wearily. ‘We’ve had at least a hundred calls so far.
And now they are telling us the agency has been shown on cable TV as
‘I can’t believe there are so many people out there with such sad
married lives. They keep ringing us up and asking what sort of company
we are. When we say public relations they want to know what sort of
relations we offer.’
Given the huge number of lonely hearts out there, has Addition PR
considered branching out into the lucrative field of personal, rather
than public, relations?
‘No way,’ says Sutcliffe. ‘We are a very straight down the line PR
agency. It’s not really our scene.’