Irish Breeze has called in Seventy Seven PR to launch DermaH20's new baby wipes. WaterWipes claim to be purer than other products because they are made without synthetic preservatives or chemical additives that can trigger nappy rash and atopic eczema. Seventy Seven PR beat off Nexus and Road Communications to the brief. It will target social networking sites for mums and will aim to spark debate about the hidden 'nasties' in more established baby wipe products.
Digitas Health is opening its first office in London to support its clients' growing need for international digital marketing services. It has poached Ogilvy Healthworld's digital business director June Dawson to be senior V-P and London MD.