Start-up company SkyWorld, the latest competitor to Internet access
providers Pipex and CompuServe, has hired Edelman Rouet to handle press
relations. There was no competitive pitch for the account and account
director Valerie Berrivin said the agency had been chosen because of its
work for Microsoft. She denied there was any conflict between the two
accounts, pointing out that SkyWorld is targeting professionals and
businesses rather than the individual PC users targeted by Microsoft’s
own on-line system, Microsoft Network.