Editor's Desk: June Smith-Sheppard, Pick Me Up

Real-life weekly magazine Pick Me Up explains its rebrand

Pick Me Up editor June Smith-Sheppard
Pick Me Up editor June Smith-Sheppard

Describe the magazine

Pick Me Up is a cheeky, gritty, edgy real-life weekly. We are read by mass-market women from their late twenties upwards.

Why have you recently rebranded?

When Pick Me Up launched we looked totally different from the other real-life titles out there. However, three magazines launched swiftly after us and followed our lead in design. Then the original real-life titles gave themselves a more up-to-date look and suddenly we were all looking similar. We are one of the more youthful real-life weeklies and to satisfy younger readers you need to innovate.

What has changed?

We have made the magazine more visually exciting and added some new franchises. Here Come The Hens is about women celebrating and having fun, We're Off is a travel section where readers tell us where they've been and what they've done, and You're Having A Laugh features readers' pictures.

Pick Me UpOf which story are you most proud?

We ran the story of a man who was convicted of sexually assaulting a woman on his stag night. We had both sides of the story; the woman who married him three weeks later and the woman who was attacked. There had been huge interest around this story and securing it took an enormous amount of hard work.

How can PR professionals get involved?

Real-life titles are all about reader-generated content so any fun ideas or campaigns that mean we can interact with our readers will work for us. We are always looking for case histories for health stories, or even just a short story about something interesting that has happened to them, whether it's raising money for charity or losing weight.

What are your PR pet peeves?

Ringing up without looking at the magazine and then offering us something we cannot use, such as a story about celebrities or homes.

What are your media must-haves?

I never miss The Sun or regional newspaper websites. Plus I am hooked on UK crime dramas such as Trial and Retribution and Waking the Dead.

Circulation 374,300

Contact firstname_surname@ipcmedia.com

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