We are a quarterly arts and fashion title that is print-based and now has digital and mobile versions.
- What would you consider your competition to be?
Primarily titles outside the UK such as Fantastic Man in Amsterdam, 032c in Berlin and V in New York. In the UK, I would say very reverentially, i-D magazine.
- Who reads Wound?
Anybody who would walk into Tate Modern or Selfridges. The core readership is aged 25 to 50 and evenly split between men and women.
- What makes a great Wound feature?
We want to bring something original to people's reading. We start with a blank piece of paper and over 12 weeks we build a concept. The concept of the current issue is 'la grande illusion' - what is real and what is not real? You won't read anything in Wound that you would find in a newspaper, a weekly title or on Wikipedia.
- Where did the name Wound come from?
It is based on a quote by American poet Robert Frost about 'an immortal wound'. We are trying to create a lasting impression. If you have been wounded you tend to remember it.
- What is your approach to celebrities?
If we feature a celebrity it is not going to be a PR job, it will be a three-month working project with a focus on something that we want to communicate. Recently we created a piece with artist Luc Tuymans on sex trafficking.
- Your new digital and mobile editions are paid-for. How confident are you people will pay for online content?
I think we have priced them at the right point. Both the digital and mobile editions contain completely original content along with audio and video.
- What are your media must-haves?
I read the International Herald Tribune, the FT and The Sunday Times plus Fantastic Man and 032c.
Circulation: 60,000 for the print version