Media: Space barons - Professional Photographer

What is it? Magazine for photographers and those who work with them
Staff: Four
Circulation: 14,000

Who are the space barons? Grant Scott, formerly picture editor at Tatler, is the new editor of Professional Photographer. The magazine and its website was recently revamped with more of a commercial focus.

Get the tone right

The magazine focuses more on people and concepts, and less on techie reviews. 'In our current issue we have Jamie Oliver talking about what makes great food photography,' says Scott. 'We do review equipment, but think more Top Gear than Which? magazine. The idea is to make the magazine approachable so no-one feels they don't know enough.'


'We work with PR professionals every single day,' says Scott, who highlights the competition page on the website as a particularly good target for products.

PR friendly score 9/10

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