Media: Hit or Miss - Gap and Levi Strauss under fire for using a factory that dumps waste in African rivers

Bad press - Clothing retailer Gap was forced to respond to a wave of negative coverage this weekend. The Sunday Times revealed a factory supplying both Gap and Levi Strauss was dumping hazardous waste and polluting rivers in Africa. As TV news followed up the story, top Gap executives faced the cameras to explain the action the firm had already taken. Levi Strauss released a statement saying it was 'disturbed' by the report.

HOW I SEE IT - ALEX WOOLFALL, Head of issues and crisis management, Bell Pottinger

This was a horrible story. The pictures on Sky News and CBS really put Gap on the spot. The company was accused of polluting the water, the land and the air and the Gap logo was in virtually every shot. There was nowhere for Gap to hide and, thank heavens, it didn't. It fielded a spokesman who looked and sounded concerned and immediately explained what the company was going to do about the problem. Gap prides itself on its environmental credentials, so it was right to ask an independent environmental group to work with it to perform an assessment and tell the factory concerned it was on notice. Contrast that with Levi Strauss, which simply issued a statement - a corporate response, but not a particularly human one - HIT

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