Posted by Lance Concannon
29 July - Newspapers, as everybody knows, are still struggling to get to grips with the internet. For a few years they threw all of their resources into establishing a strong online presence and trying to pull in as big an audience as possible, under the optimistic belief that if enough people were reading the online content, a viable business model must somehow evolve sooner or later.
The end of the media?
Posted by Lewis Webb
30 July - Over a year ago, Chris Anderson, editor of Wired magazine, wrote a feature on why 'free' is the future of business. As a natural follow up, he's now published a book on the subject. As part of the book's promotional media offensive, it could be that Chris has found inspiration from the unlikely source of German news magazine Spiegel. The intriguing tete-a-tete has the poor interviewer on the back foot from the first question as Anderson's answers dissect the current media landscape, saying that he no longer uses the words 'journalism', 'news' and even 'media' itself.
Embrace social media
Posted by Paul Armstrong
30 July - Valuing social media, its results and the power it can wield is truly exciting. The challenge I keep hearing is communicating the new boundaries, the new benchmarks and what it all means to clients.