Voluntary Sector: Shelter signs Freud PRO for digital drive

Housing and homelessness charity Shelter has appointed a senior Freud Communications consultant to breathe fresh life into its digital PR strategy.

Belinda Turffrey has joined the charity as communications manager. She was previously a senior account director at Freud, which she joined in 2004, and has also worked at Joe Public Relations.

Turffrey will help the charity transform its e-campaigning activity and develop its campaigner base. The charity currently has 180,000 online campaigners and is keen to strengthen its relationship with them, as well as encouraging others to sign up.

In common with other charities, online campaigning tools have become increasingly important for Shelter, which uses such tools to lobby the Government and mobilise the public around a cause. Earlier this year, Shelter called in Bright Young Things Communications to encourage consumers to sign a digital petition urging the Government to stick to its promise to build three million new homes by 2020.

Turffrey will also focus on one of Shelter's key aims of making affordable housing a political priority. The charity's 'House of Cards' campaign warns that Britain's housing market is on the verge of collapse. It has been using this to publicise its assistance of people at risk of repossession.

Shelter appointed Kay Boycott as director of comms, policy and campaigns in February. Boycott was previously director of strategy firm Oxford Strategic Marketing.

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