City & Corporate: Broadgate wins Forex

Broadgate has been handed a brief by GAIN Capital, the US-based foreign exchange trading firm, to handle PR for its flagship platform in the UK and Europe.

The site is aimed at individual investors looking to trade in the foreign exchange market, targeting retail investors rather than professionals. The website is already widely used in the US and the firm is rolling it out to European investors this year.

The brief encompasses media relations and digital communications and will initially focus on expanding the profile of the site. Broadgate will look to target the national press, personal finance magazines, online media and television.

Julia Royle, associate director, financial technology group head at Broadgate, said: ' is a leading brand in the US and we aim to help the company replicate its success across Europe.'

Foreign exchange is the most traded market in the world, with a daily volume that exceeds $3.2 trillion, according to the Bank for International Settlements. It is also increasingly being used by retail investors.

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