City & Corporate: The Week in City & Corporate

Hume Brophy lands investment management brief; FD tops Hemscott rankings.

European Fund and Asset Management Association (EFAMA), the representative association for the European investment management industry, has handed a brief to Hume Brophy. The PR and public affairs consultancy will drive the organisation's media relations campaign across Europe. The agency handles comms work for the Alternative Investment Management Association, the industry body of the hedge fund sector.

FD has overtaken Buchanan Communications as the top financial PR firm in terms of AIM-listed clients, according to the latest Hemscott AIM Advisers Rankings Guide. Hemscott's third quarter update saw FD gain seven clients to reach a total of 87, overtaking Buchanan, which lost 19 clients to end on 74. Buchanan retains a 21-client lead over Pelham (53) in third place. Abchurch Communications slipped one place, losing four clients to drop to 51, while College Hill moved up one place to take joint fourth, also with 51 clients.

Maitland and Tulchan Communications acted as PR advisers to the deal that saw US firm Apollo Global buy education specialist BPP Holdings. Maitland acted for Apollo, which last week acquired all the outstanding shares of Tulchan-advised BPP Holdings for a sum of approximately $607m. BPP Holdings is a UK-based provider of educational services specialising in professional courses.

Penrose Financial has launched a guide for pension fund trustees, advising how best to position themselves as the media spotlight focuses on the industry. The guide, Shaping Reputations ... Making Connections, explains how trustees and managers can manage the reputation and external perception of their schemes. Meanwhile, Penrose has appointed Jonathan Caleb-Landy as account executive, working in its asset management and pensions advisory practice areas.

Hays, the global recruitment firm, has brought in Maitland as its financial and corporate comms adviser. Maitland won the account via a competitive pitch. Brunswick previously held the account. The Maitland team will be led by Neil Bennett, vice-chairman, reporting to Freida Moore, head of corporate communications at Hays.

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