Absolute Radio DJ Christian O'Connell has dismissed suggestions that David Cameron's swearing on his show was scripted by Tory advisers.
Speaking to PRWeek, O'Connell said: 'It was completely of the moment. It wasn't scripted. He was relaxed and chatting and dropped his guard.'
But O'Connell said Cameron's press secretary, Gabby Bertin, 'leapt out of her skin' after Cameron used the word 'twat'.
Cameron is said not to have known he had swore. But he subsequently apologised for his language, while his aides tried to play down the story. One national political correspondent told PRWeek: 'We had a lot of visits from Gabby Bertin. She wanted to make clear to us that twat is not a swear word under radio guidelines.'
Gardant Communications partner Rory O'Neill said: 'It was scripted but unfortunately Cameron didn't stick to the script - a poor pun that went badly awry. This highlights the dangers of politicians trying to operate outside their comfort zone.' But Fleishman-Hillard's Ed Staite, a former Tory aide, insisted: 'No-one in the real world could care less.'
O'Connell said: 'It has not done him a single bit of harm. It's made him more interesting and less robotic.'