Hill and Knowlton’s healthcare division has landed a six-figure account
to promote a pain relief drug for cancer sufferers. The agency pitched
against Countrywide Communications three weeks ago for the business.
Durogesic, a skin patch treatment for chronic cancer pain, was launched
by Janssen-Cilag, the pharmaceutical arm of Johnson & Johnson in
January.
The company hired Macclesfield-based healthcare specialists Gardiner-
Caldwell Communications on a short term contract for the launch period.
Hill and Knowlton will focus the campaign on palliative care specialists
and nurses in hospitals involved in caring for the late stages of
cancer, GP’s and pharmacists through their specialist press.
