Fifth Ring to promote New Look and Reiss in Middle East

Landmark International has taken on Fifth Ring to promote its fashion brands New Look, Reiss, Koton and Aftershock in the Middle East and North Africa.

New Look: Dubai
New Look: Dubai

The agency aims to make each brand a household name with its target consumers throughout the region as the company kicks off ambitious regional expansion plans.

Landmark International marketing manager Rohit Bhatia said: ‘Initially appointed on a project basis, we have now retained them as our PR partner for the year 2009 – 2010. We have gained a significant share of voice among the fashion and lifestyle media, in both English and Arabic’.

The firm launched New Look to the Middle East in 2006 at Deira City Centre in Dubai, and Reiss in 2005. The company is planning to expand across the region.

Fifth Ring has offices in the UAE, UK and North America.

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