The Outside Organisation to promote Beverley Knight's make up range

Celebrity fragrance distributor Jigsaw esl has appointed The Outside Organisation to promote the launch of singer Beverley Knight's make up range for darker skin.

Beverley Knight: launches make up range
Beverley Knight: launches make up range

It will be sold exclusively in Selfridges for the first month, followed by the other retailers in October.

It launches on the 17 September, coinciding with the launch of the singer’s latest album ‘100%’.

It is the first time Jigsaw has worked on cosmetic products. MD Penny McDonald and Hannah Paul will work on the account. Knight is a current agency client.

Jigsaw has previously launched celebrity fragrances including ‘Besotted’ by Katie Price and ‘Alex’ by Alex Curran. It has also launched brand fragrances including Storm and the Ministry of Sound.

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