CAMPAIGNS: CWC gets attack of yellow fever - Launch PR
Cable and Wireless Communications floated on the Stock Exchange in
April this year following the merger of telecommunications provider
Mercury Communications and three cable companies Nynex CableComms, Bell
Cablemedia and Videotron. The merged company, CWC, is the largest
integrated communications, information and entertainment services
company and wanted to make an innovative start, countering the poor
customer service reputation of the cable industry.