CAMPAIGNS: CWC gets attack of yellow fever - Launch PR

Cable and Wireless Communications floated on the Stock Exchange in April this year following the merger of telecommunications provider Mercury Communications and three cable companies Nynex CableComms, Bell Cablemedia and Videotron. The merged company, CWC, is the largest integrated communications, information and entertainment services company and wanted to make an innovative start, countering the poor customer service reputation of the cable industry.

by PETER ROBINSON

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