PR EUROPE: LONDON - Massmedia hires Balestri

Milan-based financial PR agency Massmedia Partners has appointed Alessandro Balestri as director of its London office. Balestri was formerly account director at Twelve Stars Communication. He will provide a London link for Massmedia’s Italian clients which include Deutsche Bank, Chase Manhattan Bank and Telecom Italia. ’I will provide strategic support for clients who need to communicate with the English market,’ says Balestri. Massmedia has also won the Italian PR account for Finanza Futuro, an Italian investment firm.