Milan-based financial PR agency Massmedia Partners has appointed
Alessandro Balestri as director of its London office. Balestri was
formerly account director at Twelve Stars Communication. He will provide
a London link for Massmedia’s Italian clients which include Deutsche
Bank, Chase Manhattan Bank and Telecom Italia. ’I will provide strategic
support for clients who need to communicate with the English market,’
says Balestri. Massmedia has also won the Italian PR account for Finanza
Futuro, an Italian investment firm.