Firefly lights up C&W Mobile’s corporate profile

Cable and Wireless Mobile has appointed UK hi-tech agency Firefly as its first corporate PR agency. Firefly will work globally for C&W on raising its profile as a provider of mobile communications.

Cable and Wireless Mobile has appointed UK hi-tech agency Firefly

as its first corporate PR agency. Firefly will work globally for C&W on

raising its profile as a provider of mobile communications.



The appointment of Firefly coincides with C&W’s current branding push

and is an attempt to support its diverse mobile divisions with the

unifying C&W brand.



C&W Mobile was formed following the recent merger of Bell Cable Media,

Mercury Communications, Nynex Cable Communications and Videotron. It

manages the group’s mobile communications businesses across 30 countries

taking responsibility for One-2-One in the UK, E-Plus in Germany, M1 in

Singapore and Optus in Australia.



Firefly’s main areas of activity will be Europe, Asia and Australia.



It will attempt to position C&W as an authority on mobile communications

standards through trade and consumer media while building C&W Mobile’s

corporate identity. It will not work on projects for C&W’s separate

mobile divisions. Lisa Gernon, chief executive of C&W Mobile, said:

’Firefly suggested a strategy for highlighting C&W as a major player in

mobile communications. It presented solid corporate, trade and business

campaigns.’



Jackie Cooper PR handles the UK consumer public relations for the new

Cable and Wireless group.



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