Phare deal for APCO to advise entrants to EU

The European Commission has appointed APCO Europe to handle the pan-European publicity for the Phare Programme.

The European Commission has appointed APCO Europe to handle the

pan-European publicity for the Phare Programme.



The total spend on publicity for the programme is pounds 2.2 million for

the first year and can be renewed for up to three years.



The Phare Programme advises countries in central and eastern Europe

preparing to join the European Union on how to bring their political,

legal and administrative systems in line with the current member

states.



Poland, Hungary, Estonia, Slovenia and the Czech Republic are likely to

be among the first wave of countries to become members of the EU at the

turn of the millennium.



Brussels-based APCO Europe bid for the account in partnership with the

European Consulting Organisation, the framework contractor which will

administer the account.



Nick Andrews, APCO Europe’s director of strategic communications, said:

’The audiences we’re aiming at include organisations which will benefit

and the general public, to members of the European Parliament.’



The European Commission put the contract out to tender in February six

months after The Rowland Company’s three-year contract to promote the

programme expired. The Rowland Company did not re-pitch for the

account.



Phare will continue to work with selected local agencies.



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