Love gets a bigger bite of McDonald’s

McDonald’s has promoted its UK head of communications Mike Love to the executive group, giving him the new title vice-president communications.

McDonald’s has promoted its UK head of communications Mike Love to

the executive group, giving him the new title vice-president

communications.



Love’s appointment, made this week, marks the first time the fast food

chain has promoted a PR person to executive level. He will continue to

report to senior vice-president and chief marketing officer John Hawkes,

who sits on the nine-strong UK board.



McDonald’s public image suffered during its libel trial against two

environmentalists which ran from 1994 through to June this year, however

it won accolades for its confident approach to the BSE crisis.



Love said his promotion was due to a steady growth in the importance of

communications to the company’s corporate and public policy decision

making. ’We’ve taken on a more corporate, central role than in the

past,’ he said.



He joined McDonald’s in early 1994 as head of communications. Previously

he spent five years as political agent for Baroness Thatcher, as part of

a 13-year stint as an agent for Conservative Party members.



Love will continue to oversee the 12-strong in-house PR team and

co-ordinate nine external agencies in the UK and the republic of

Ireland.



In February this year McDonald’s split its estimated pounds 400,000

public relations spend among seven agencies: Fishburn Hedges,

Countrywide Porter Novelli, The Red Consultancy, Burson-Marsteller,

Luther Pendragon, Camargue and The Communication Group.



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