Phones 4u owned EZ Pay Ltd appoints Splendid to launch phone cards

Splendid Communications has been appointed by Phones 4u company EZ Pay Ltd, to launch two new pay-as-you-go phone cards.

EZ Pay Ltd: launch pay-as-you-go cards
EZ Pay Ltd: launch pay-as-you-go cards

The cards are aimed at ethnic minorities, sub-prime groups and parents of teenagers.
The comms programme will include targeted media relations, community outreach via social networking and in-store creative communications.
The five-month PR campaign is being led by strategic director Andy Bellass and PR director Kathryn Pringle, overseeing a team of five.
The cards will be available at Phones 4u stores and online. Phones 4u has over 450 stores in the UK.

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