STOP PRESS: Shandwick rises to cake mix challenge
October 03, 1997
by IAN DARBY
US food giant General Mills has chosen Shandwick Communications to
run its first PR programme for its flagship brand, Betty Crocker cake
mixes.
US food giant General Mills has chosen Shandwick Communications to
run its first PR programme for its flagship brand, Betty Crocker cake
mixes.
The programme is part of a wider marketing campaign aimed at dispelling
misconceptions about the the quality of packaged cake mixes.
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