STOP PRESS: Shandwick rises to cake mix challenge

US food giant General Mills has chosen Shandwick Communications to run its first PR programme for its flagship brand, Betty Crocker cake mixes.

US food giant General Mills has chosen Shandwick Communications to

run its first PR programme for its flagship brand, Betty Crocker cake

mixes.



The programme is part of a wider marketing campaign aimed at dispelling

misconceptions about the the quality of packaged cake mixes.



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