Rowland rewards Kaye with chief executive role

Rowland Worldwide president Martin Franken has promoted the managing director of the agency’s UK office, Beverley Kaye, to chief executive.

Rowland Worldwide president Martin Franken has promoted the

managing director of the agency’s UK office, Beverley Kaye, to chief

executive.



Franken is also planning to alter the structure of the agency in the

light of the demerger of its parent Cordiant, set to be finalised in

December.



He was in London this week as financial details of the demerger deal

were published, and was due to give staff more details of how the agency

will fit into the Saatchi and Saatchi group.



Kaye’s elevation brings to and end a year long search for a

chairman/chief executive as the agency seeks to reposition itself after

a difficult few years.



Kaye’s move, two years after she joined the agency, is being seen as

recognition for the consolidation job she has performed. Rowland UK is

now focused on three areas - marketing communications, corporate

communications and public affairs. Earlier this month Robert Metcalfe

was brought in from Richmond Towers to run the marketing communications

unit.



’Beverley has really been fulfilling the role of chief executive officer

for some time now so this formalises her position,’ explained Franken.



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