IPR calls on ASA in battle to ’shame’ publications

The Institute of Public Relations is escalating its campaign against publications which charge PR agencies for editorial coverage and has called on the Advertising Standards Authority for its support.

The Institute of Public Relations is escalating its campaign

against publications which charge PR agencies for editorial coverage and

has called on the Advertising Standards Authority for its support.



The IPR has previously voiced concern over colour separation charges but

sees editorial charges as a separate issue.



IPR president Simon Lewis said: ’This is an outrageous practice which is

now common in the UK trade and technical press. Businesses are being

encouraged to buy their way into the press, which is totally at odds

with the tradition of editorial freedom.’



The IPR has asked the ASA to support its recommendation that a clause be

added to press releases stating that news and pictures ’cannot be

subject to a transaction of any kind.’



Lewis said the IPR intends to ’name and shame’ titles if they continue

to charge for editorial. The main offenders are the motoring and

technical press, some consumer titles and regional weeklies.



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