A Plus becomes Omnicom’s latest purchase

Omnicom is buying A Plus, the hi-tech agency it bought a 20 per cent stake in 18 months ago.

Omnicom is buying A Plus, the hi-tech agency it bought a 20 per

cent stake in 18 months ago.



Strategically, the deal will create the world’s largest technology PR

group with A Plus linking with Omnicom’s US hi-tech agencies Brodeur

Porter Novelli and Copithorne Bellows. The agency grouping will employ a

total of 250 people in the US and 300 in Europe.



However, it is believed that A Plus has sought and received assurances

that it will retain its own identity.



The four A Plus directors who hold the 80 per cent of the agency that

Omnicom has not already bought, group managing director Mike Copland,

managing director Jonathan Simnett, and directors David Currer and Stan

Woods, will stay with A Plus on an earn-out basis.



A Plus had a turnover of almost pounds 4 million last year. It has seven

agencies in Europe and PR firms in Israel, the Middle East and South

Africa. It has also established a presence in Asia with a Hong Kong

office and sees the Omnicom deal as a way of being able to serve

clients, such as IBM, on a global basis.



The purchase of A Plus is the latest in a string of PR acquisitions for

Omnicom. It bought Fleishman-Hillard in April, Ketchum in January 1996

and Smythe Dorward Lambert in October 1996.



Omnicom’s Diversified Agency Services’ president Michael Burkin was not

available to comment when PR Week went to press.



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