It seems that Brodeur Porter Novelli has benefited from Monica
Lewinsky’s change of legal team. In case you missed it, she
controversially switched from high profile lawyer William Ginsburg to
the new team of Jacob Stein and Palto Cacheris who between them have
investigated former attorney general Edwin Meese and represented
convicted spy Aldrich Ames.
Lewinsky’s new legal team is based in the same Washington offices as
Brodeur. This has produced more of an opportunity than an
Each day a huge media crew, replete with cameras and reporters,
assembles outside the offices to get blow by blow accounts from the
In order to take advantage of this captive media audience Brodeur staff
have organised Operation SSP (shameless self-promotion) and are
distributing clients products to the collected throng.
Camera crews are using hi-tech client MainControl’s t-shirts to protect
their cameras from rain, McDonald’s food to keep hunger at bay and
Gillette razors to maintain fresh faces.
Jonathan Simnett, director of Brodeur’s sister agency Brodeur A Plus
informed me of the self-promotion exercise. Perhaps he should try doing
the same for high profile legal cases in the UK. Some IBM branding on
Linford Christie’s lunchbox would do the trick.