Diary: Lewinsky media circus offers perfect PR opportunities

It seems that Brodeur Porter Novelli has benefited from Monica Lewinsky’s change of legal team. In case you missed it, she controversially switched from high profile lawyer William Ginsburg to the new team of Jacob Stein and Palto Cacheris who between them have investigated former attorney general Edwin Meese and represented convicted spy Aldrich Ames.

It seems that Brodeur Porter Novelli has benefited from Monica

Lewinsky’s change of legal team. In case you missed it, she

controversially switched from high profile lawyer William Ginsburg to

the new team of Jacob Stein and Palto Cacheris who between them have

investigated former attorney general Edwin Meese and represented

convicted spy Aldrich Ames.



Lewinsky’s new legal team is based in the same Washington offices as

Brodeur. This has produced more of an opportunity than an

encumbrance.



Each day a huge media crew, replete with cameras and reporters,

assembles outside the offices to get blow by blow accounts from the

Lewinsky camp.



In order to take advantage of this captive media audience Brodeur staff

have organised Operation SSP (shameless self-promotion) and are

distributing clients products to the collected throng.



Camera crews are using hi-tech client MainControl’s t-shirts to protect

their cameras from rain, McDonald’s food to keep hunger at bay and

Gillette razors to maintain fresh faces.



Jonathan Simnett, director of Brodeur’s sister agency Brodeur A Plus

informed me of the self-promotion exercise. Perhaps he should try doing

the same for high profile legal cases in the UK. Some IBM branding on

Linford Christie’s lunchbox would do the trick.



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