What The Papers Say: Lewis in the news by Royal appointment

The leaked forthcoming secondment of Centrica’s Simon Lewis as the first communications secretary to the Queen created a stir. Much of the fuss centred on his alleged pounds 230,000-a-year package, and soon-to-be ex-membership of the Labour Party. Many commentators questioned whether the British monarchy could be ’marketed’ as other products or services, and indeed if any commercial PR professional had the right qualifications for the role.

The leaked forthcoming secondment of Centrica’s Simon Lewis as the

first communications secretary to the Queen created a stir. Much of the

fuss centred on his alleged pounds 230,000-a-year package, and

soon-to-be ex-membership of the Labour Party. Many commentators

questioned whether the British monarchy could be ’marketed’ as other

products or services, and indeed if any commercial PR professional had

the right qualifications for the role.



No doubt, this must be the first time Lewis has experienced first-hand

what it is like to be the focus of a hungry ’press pack’ -

misrepresentations and all - and it will have been instrumental in

helping him to appreciate the many challenges his new role will

bring.



While most articles last week supported the need to bring the monarchy

closer to the people, Peter McKay at the Daily Mail said: ’There isn’t a

need for Mr Lewis, or anyone like him. But Mr Blair has a need to be

seen reforming the monarchy. The appointment of a new PR man is itself a

PR stunt.’



Evaluation and analysis by CARMA International. Cuttings supplied by The

Broadcast Monitorin Company. ’What The Papers Say’ can be found at:

www.carma.com.



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