IT services company Delphi Group has consolidated its financial and
corporate PR into Financial Dynamics (FD).
Delphi previously used Shandwick for financial PR and EMC Euro PR for
product and corporate PR. Financial Dynamics will now cover both remits
after a competitive pitch against Shandwick and Bell Pottinger.
Delphi is a UK-based company which provides consultancy, training and IT
systems. Delphi and its rival CRT Group are the UK’s two largest IT
recruit ment suppliers. The appointment of FD is an attempt to increase
its focus on internal and external communications.
FD reports to Tony Reeves, chairman and chief executive of Delphi.
Earlier this year Reeves reported problems in the US side of the
Shares fell after the company failed to meet analysts profit
Delphi now wants to rebuild its strong reputation in the City.
Reeves said: ’Financial Dynamics have a strong team and will be an asset
to our business.’ FD’s team on Delphi will include Tarquin Henderson,
former director of corporate communications at Delphi’s rival Logica,
who joined the agency earlier this month.
Delphi made profits of pounds 12.8 million for 1997 on sales of pounds
It employs 5000 staff worldwide with separate individually managed
companies whose services include IT staffing, IT training and IT
solutions. For instance, it provides developers to work on Microsoft
services to help build applications around Windows platforms.
The company is strong in Europe and is continuing its investment
programme in the US. Recruitment accounts for over 80 per cent of
Delphi’s sales, but it expects the balance of this to change over time
following a decision made four years ago to diversify.
Financial Dyamics’ managing director of corporate division David Lloyd
recently announced its intention to service the technology sector on the
corporate as well as the financial side, (PR Week, 12 June). Its IT
clients include ICL and the Sage Group.