The brief encompasses media relations and digital communications and will initially focus on expanding the profile of the site. Broadgate will look to target the national press, personal finance magazine, online media and television.
Samantha Roady, chief marketing officer, GAIN Capital, said: ‘With our solid reputation, premium trading tools and research we are confident our service will be well-received in Europe.'
Foreign exchange is the most traded market in the world, with a daily volume that exceeds $3.2trn, according to the Bank for International Settlements. It is also increasingly being used by retail investors, with Alite Group estimating daily retail volume will reach £110bn by 2009.
Julia Royle, associate director, financial technology group head, Broadgate, said: ‘Despite the financial crisis, retail investors are always looking for new ways to trade. FOREX.com is a leading brand in the US and we aim to help the company replicate its success across Europe.'