Scope Ketchum and The Communication Group (TCG) have become the
latest PR agencies to create their first human resource posts, to help
tackle skills shortages.
TCG, which employs 46 staff, hired Vanessa Peters as human resources
director earlier this month. She reports to group managing director
TCG chairman Maureen Smith said: ’We believe there is going to be a
great dearth of talent in PR, we’re seeing it in other knowledge-based
industries too, and we don’t want to be at the mercy of the market.’
Peters joined from Financial Dynamics, where she worked as a freelance
consultant for three years. She gained personnel experience at City
watchdog the Personal Investment Authority, where she was administration
At TCG she is overseeing a human resource plan designed to attract and
Scope Ketchum is looking for a human resource and employee development
head following its acquisition of Life PR in May. The new personnel head
will help recruit and train staff, oversee the graduate recruitment
scheme and help devise career plans and job descriptions for staff.
Countrywide Porter Novelli claims it was the first to appoint a board
level personnel director when management development director Barry
Winter was hired three years ago. Hill and Knowlton’s personnel
director, Caroline Samuel, was promoted to the board in January.