Scope and TCG create first HR posts

Scope Ketchum and The Communication Group (TCG) have become the latest PR agencies to create their first human resource posts, to help tackle skills shortages.

Scope Ketchum and The Communication Group (TCG) have become the

latest PR agencies to create their first human resource posts, to help

tackle skills shortages.



TCG, which employs 46 staff, hired Vanessa Peters as human resources

director earlier this month. She reports to group managing director

Peter Hamilton.



TCG chairman Maureen Smith said: ’We believe there is going to be a

great dearth of talent in PR, we’re seeing it in other knowledge-based

industries too, and we don’t want to be at the mercy of the market.’



Peters joined from Financial Dynamics, where she worked as a freelance

consultant for three years. She gained personnel experience at City

watchdog the Personal Investment Authority, where she was administration

head.



At TCG she is overseeing a human resource plan designed to attract and

retain staff.



Scope Ketchum is looking for a human resource and employee development

head following its acquisition of Life PR in May. The new personnel head

will help recruit and train staff, oversee the graduate recruitment

scheme and help devise career plans and job descriptions for staff.



Countrywide Porter Novelli claims it was the first to appoint a board

level personnel director when management development director Barry

Winter was hired three years ago. Hill and Knowlton’s personnel

director, Caroline Samuel, was promoted to the board in January.



Leader, p9.



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