Banner McBride unites ICL brand

IT services company ICL has appointed Banner McBride to conduct a global review of its internal communications as part of the company’s ’One ICL’ initiative - a drive to bring its different business units in over 70 countries under a single brand.

IT services company ICL has appointed Banner McBride to conduct a

global review of its internal communications as part of the company’s

’One ICL’ initiative - a drive to bring its different business units in

over 70 countries under a single brand.



The agency will look at how ICL can consolidate its internal

communications message on a global level. James Harkness, director of

consultancy for Banner McBride, said: ’We will be conducting over 50

interviews with those responsible for internal communications across the

globe. We will then use an e-mail questionnaire to obtain quantitative

information. This will allow us to tailor the contents of a major

internal communications conference in mid-July around the key issues

identified by those in the field.’



ICL employs over 19,000 staff worldwide and recorded profits of pounds

49 million in 1997.



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