Telstra takes on HBL to extend Euro contacts

Australian telecom company Telstra has hired HBL Media to carry out pan-European media relations work. The account is believed to carry a six-figure fee.

Australian telecom company Telstra has hired HBL Media to carry out

pan-European media relations work. The account is believed to carry a

six-figure fee.



The agency will promote Telstra in its three key European markets - the

UK, France and Germany. It will target the national and business press

and broadcast media, highlighting Telstra’s advanced telecom technology

and its position as a business communications hub between Europe and the

Asia-Pacific region.



HBL director Stephen Horn, who founded the agency in March, said:

’Telstra is a leading player in a highly newsworthy industry. Our job is

to make sure that their media profile throughout Europe matches that

position.’



Telstra has had an office in London for three years and is in the

process of opening offices in France and Germany. Thirty per cent of the

business Telstra pitches for is in Europe, where it services the

business telecom sector, providing applications such as corporate

calling cards and speed dials to help reduce costs for multinational

businesses.



Since opening its London office, Telstra’s staff count has risen from 20

to 120. Its European client base includes British Aerospace and

distribution firm Inchcape. Telstra retains Nelson Bostock

Communications for its technical and trade PR. The company is two-thirds

state-owned following its partial privatisation last November.



Telstra recorded a worldwide annual turnover of almost pounds 6 billion

for the year to June 1997, is present in over 30 countries and employs

60,000 staff worldwide.



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