Mackenzie team hires Shandwick in Talk Radio bid

Kelvin Mackenzie’s News International-backed consortium has brought in Shandwick to handle financial PR and public affairs in support of its bid for Talk Radio.

Kelvin Mackenzie’s News International-backed consortium has brought

in Shandwick to handle financial PR and public affairs in support of its

bid for Talk Radio.



Mackenzie’s team tabled a bid estimated to be between pounds 16 and

pounds 24 million earlier this week. The consortium is attempting to

beat off a rival bid by Talk Radio’s management team, led by managing

director Paul Robinson, who recently hired high profile presenters such

as Kirsty Young.



Shandwick will focus on the benefits of Mackenzie’s bid in financial and

programming terms. Its team will be led by Shandwick director Matthew

Hooper and Colin Byrne, managing director of Shandwick public

affairs.



Hooper said that Shandwick had been retained for the duration of the bid

process and, if successful, after this period. Its fees will depend on

the duration and success of the bid. Shandwick recently received around

pounds 150,000 in fees for handling Clear Channel’s successful bid for

billboard firm the More Group.



Mackenzie’s consortium and the Talk Radio management are bidding for a

62.3 per cent stake held by German-owned media group CLT-Ufa.



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