Kelvin Mackenzie’s News International-backed consortium has brought
in Shandwick to handle financial PR and public affairs in support of its
bid for Talk Radio.
Mackenzie’s team tabled a bid estimated to be between pounds 16 and
pounds 24 million earlier this week. The consortium is attempting to
beat off a rival bid by Talk Radio’s management team, led by managing
director Paul Robinson, who recently hired high profile presenters such
as Kirsty Young.
Shandwick will focus on the benefits of Mackenzie’s bid in financial and
programming terms. Its team will be led by Shandwick director Matthew
Hooper and Colin Byrne, managing director of Shandwick public
Hooper said that Shandwick had been retained for the duration of the bid
process and, if successful, after this period. Its fees will depend on
the duration and success of the bid. Shandwick recently received around
pounds 150,000 in fees for handling Clear Channel’s successful bid for
billboard firm the More Group.
Mackenzie’s consortium and the Talk Radio management are bidding for a
62.3 per cent stake held by German-owned media group CLT-Ufa.