Mobile internet network operator Truphone enlists Hill & Knowlton

Hill & Knowlton has been brought in by mobile internet network operator Truphone to boost the firm's profile.

Truphone: going mainstream
Truphone: going mainstream

The retained brief will see H&K promote Truphone's current mobile services and help position its GSM business with the launch of 'Truphone Local Anywhere' later this year.

Rozz Boy, head of technology at H&K, said: 'Our objective is to take Truphone's offering into the mainstream.'

Truphone has traditionally created multi-platform consumer mobile applications.

Truphone head of PR Matt Rowntree said: 'We are reaching a tipping point in appeal to a wider audience and our comms need to reflect that.'

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