BRUSSELS: Schreiber takes new post
Piers Schreiber, The Rowland Company’s general manager for the Czech
Republic and Slovakia, has been promoted to the new post of business
development manager for central Europe and Russia. Transferring to
Rowland’s Brussels office in May and reporting to chief executive
Stephanie Molyneux (pictured), Schreiber will introduce new business
from western Europe into Rowland’s branches in Hungary, the Czech
Republic, Slovakia, Poland and Russia, promote their capability in the
west and develop crossover business between the two regions. He will be
replaced in Prague by Richard Stacy, a director at Rowland Brussels.
MUNICH: Texas triumph for Herald
Herald Communications has been hired by Texas Instruments’ personal
products division to spearhead a PR drive in the German business market.
The agency, which competed with five other firms for the 12 month
contract, will promote Texas Instruments’ calculators, printers,
electronic diaries and personal digital assistants through the trade,
business and daily press. PR for the personal products division was
previously handled by Martin Esser Werbeagentur of Dusseldorf.
DUBLIN: Gallagher quits Nissan in-house
Nissan Ireland’s advertising and promotions manager Mary Patricia
Gallagher is quitting the firm to set up her own consultancy. Gallagher,
who has led Nissan’s PR, advertising, sponsorship and events activities
for 15 years, leaves at the end of May. Her new firm, Mary Patricia
Gallagher and Associates, will work on Nissan’s Network 2000 campaign
and handle PR, advertising and direct mail projects for other clients.
Nissan has not yet appointed a replacement.
ZURICH: Cabouchon calls on Cornerstone
Costume jewellery marketing firm Cabouchon has hired Cornerstone
Communications to run its media relations activities in Switzerland. The
agency, which was formed by The Rowland Company’s managing director
Genevive Deblander earlier this year, will target women’s publications,
lifestyle magazines and newspaper supplements. Cabouchon, which is
headquartered in London, has also appointed BV Van de Meeberg in Holland
and AC Tiedotus in Finland. It is in the process of recruiting PR
agencies in Norway, Sweden and Belgium.
MOSCOW: ACES are high for Tandem
ACES, the Austrian-based public relations group, has been hired by
Tandem Computers to support its sales drive in Russia. Led by local MD
Alla Bouzova, ACES will manage a PR campaign targeting potential
corporate users through the business and economic press. Tandem opened
its first Russian sales office last year.
VIENNA: Liebowitz leaves GCI eastern
Robin Liebowitz, regional director for the GCI group in central and
eastern Europe, has left the consultancy. Liebowitz coordinated GCI’s
network members in Austria, Hungary, the Czech Republic, Slovakia,
Croatia, Poland, Rumania, Bulgaria and Russia for three years. Her role
will be taken over by Leo Hauska, MD of GCI’s associate in Austria,
Hauska and Partner.
edited by John-Pierre Joyce