NEWS: AMP hires A Plus to spark electronics PR in Europe

A Plus has picked up a pounds 200,000 fee account from US electronics giant AMP to boost its profile among potential European business customers.

A Plus has picked up a pounds 200,000 fee account from US electronics

giant AMP to boost its profile among potential European business

customers.



AMP, which made dollars 5 billion (pounds 3.3 million) in sales last

year, supplies interconnection and networking products to a range of

sectors, including the automotive, household appliances, computer and

telecommunications industries. However, AMP is keen to widen its appeal

across the electronics market and has hired A Plus to co-ordinate a pan-

European PR programme.



The agency, which beat LJL, Banner, EML and Profile for the business,

will run PR activities for the company’s seven business units in the UK

and direct a PR strategy covering France, Italy, Spain, Germany,

Scandinavia and the Benelux countries.



A Plus has worked with AMP since January 1995 on PR in the UK but was

asked to repitch after the brief was enlarged to include more products

and the rest of the European region.



Deirdre O’Meara, AMP’s European marketing communications manager, said

that the agency and in-house teams would target potential clients

through the specialist electronic and trade press.



‘Most of our clients know us through the one particular product that

they use,’ said O’Meara. ‘We want to broaden that knowledge and show

them what else we can do.’



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