NEWS: Conservatives choose Wise as head of news

Eileen Wise has been hired as head of news at Conservative Party Central Office, with a self-proclaimed brief to ‘fight and win the election’.

Eileen Wise has been hired as head of news at Conservative Party Central

Office, with a self-proclaimed brief to ‘fight and win the election’.



Wise, who joins from the factual and current affairs department of ITV

company LWT, has been appointed to the pivotal post despite her lack of

experience in a General Election media campaign.



Charles Lewington, director of communications at Conservative Central

Office, said she had been hired for her ‘considerable experience within

the TV, newspaper and PR industries.’



Wise claims experience in Fleet Street, the BBC and LWT, as well as

spells in PR with Walt Disney Productions and Anglia TV. She has also

worked as PR manager for Sir Andrew Lloyd-Webber and held a PR post with

the late Labour-supporting media magnate Robert Maxwell.



She insisted that there was no concern about her lack of national media

campaigning experience.



‘I have not campaigned for the Conservative Party before on the media

side, but I come from a traditional Tory family and I have been used to

campaigning locally from early childhood,’ she said.



Vanessa Ford, former head of news, gave up the role when she was

appointed to head up the office staff of Tory Party chairman Dr Brian

Mawhinney in November.



The appointment of Wise brings the head count at Central Office’s press

unit to 16, although the number is likely to reach 50 or more once the

General Election campaign gets into full swing.



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