The Securities and Futures Authority (SFA), the City watchdog for
futures and options dealers, has turned to Fishburn Hedges to manage a
wide-ranging PR and public affairs brief.
Hired this week, it pitched against Ludgate Group, First Financial, Hill
Murray Rogerson and incumbent Rowland Sallingbury Casey for the
business, thought to be worth around pounds 50,000 a year in fees.
The appointment follows a review of the SFA’s PR and lobbying activities
prompted by the arrival of its new chairman Nicholas Durlacher in
November. Durlacher joined from LIFFE, the futures and options exchange,
which is also a Fishburn Hedges client.
Headed by agency chairman Dale Fishburn, the four- strong account team
will try to generate press coverage of the SFA’s regulatory activities
and promote it as an effective City watchdog to the Government and
The SFA faces a number of challenges over its self-regulatory role. In
March it was criticised for being too lenient with senior Barings
executives after its investigation into the bank’s collapse. It also
faces pressure from Labour, which has proposed a shake up of City
regulation, including phasing out self-regulation and handing the
Securities and Investment Board the central role of policing the
PFH has been appointed to handle public affairs for Magnox Electricity.
The agency was tipped to win the pounds 100,000 fee account following
pitches in March.