NEWS: FH to build a secure future for SFA

The Securities and Futures Authority (SFA), the City watchdog for futures and options dealers, has turned to Fishburn Hedges to manage a wide-ranging PR and public affairs brief.

The Securities and Futures Authority (SFA), the City watchdog for

futures and options dealers, has turned to Fishburn Hedges to manage a

wide-ranging PR and public affairs brief.



Hired this week, it pitched against Ludgate Group, First Financial, Hill

Murray Rogerson and incumbent Rowland Sallingbury Casey for the

business, thought to be worth around pounds 50,000 a year in fees.



The appointment follows a review of the SFA’s PR and lobbying activities

prompted by the arrival of its new chairman Nicholas Durlacher in

November. Durlacher joined from LIFFE, the futures and options exchange,

which is also a Fishburn Hedges client.



Headed by agency chairman Dale Fishburn, the four- strong account team

will try to generate press coverage of the SFA’s regulatory activities

and promote it as an effective City watchdog to the Government and

opposition parties.



The SFA faces a number of challenges over its self-regulatory role. In

March it was criticised for being too lenient with senior Barings

executives after its investigation into the bank’s collapse. It also

faces pressure from Labour, which has proposed a shake up of City

regulation, including phasing out self-regulation and handing the

Securities and Investment Board the central role of policing the

markets.



PFH has been appointed to handle public affairs for Magnox Electricity.

The agency was tipped to win the pounds 100,000 fee account following

pitches in March.



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